How to do marketing Articles
Writing and design: a communicative combination
Can design communicate as much as content? And what does it mean to combine the two? Matthew and I met with a couple of editing experts,...
15 ways to improve your home page
Your home page has to communicate who you are, what you do and what you want visitors to do. It's easier to say than to do well.
Hiring a writer? 10 must-ask questions
Bad writing is expensive. You can spend a lot of money building a great website and ruin it with lousy copy. Spelling mistakes alone are...
10 business clichés that make you sound like an idiot
How did I whittle it down this list of business cliches to just 10? Well I burnt the candle at both ends doing some mind mapping, then I...
10 rules for perfect case studies
Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the...
Content marketing ROI: how and (why) you should measure it
Back in 2012, Kapost published this free white paper about content marketing ROI and revealed that per dollar, content marketing produced ...
13 lessons in persuasion: conmen vs. marketing pros
Around 3.2 million people in the UK fall for mass marketed scams ever year – around one person in every fifteen. Swindles cost the public...
How to budget for, plan and measure writing output
There's a great article in Slate today about the growing trend to measure journalists' productivity by the number of column inches they...
27 proven freelance marketing tips
Marketing matters. Even for freelancers. Especially for freelancers. Sitting at home behind your screen waiting for the customers to come...
Big fish, little fish. Selling to multinationals.
Through my company, Articulate Marketing, I have worked for lot of huge companies, including HP, Microsoft, Samsung, Toshiba, LinkedIn,...