Articles by Matthew Stibbe
WTF???!!!! The joy of lean punctuation
'Have we hit peak punctuation?' asks Megan Garber in The Atlantic. She highlights a growing trend towards excessive, almost epic, levels of...
.jpg?width=400&height=250&name=pexels-pixabay-159298%20%281%29.jpg)
Great agency, great clients: how to be excellent to one another
Hiring a marketing agency means paying someone else to sweat the specialist stuff so you don't have to. But it's no good unloading one set...
9 essential marketing insights about typography
Typography affects your credibility Errol Morris carried out an experiment on New York Times readers. Presenting the same information in...
The intellectual revolution: how tech makes you smarter and happier
When I arrived at university in the late 1980s, I had a Mac, a laser printer, an account on CompuServe and a mobile phone. I think I had...
Hiring a writer? 10 must-ask questions
Bad writing is expensive. You can spend a lot of money building a great website and ruin it with lousy copy. Spelling mistakes alone are...
Short words are (still) best
'Short words are best and old words when short are best of all,' said Winston Churchill. He won a Nobel prize for literature and his...
10 rules for perfect case studies
Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the...
22 Rules of storytelling from Pixar
Pixar story artist Emma Coats has tweeted a series of rules of storytelling so you can learn how to tell a story the Pixar way:
12 danger signs for client-agency business relationships
From experience, here are 12 danger signs for business relationships between agencies and their clients.
13 lessons in persuasion: conmen vs. marketing pros
Around 3.2 million people in the UK fall for mass marketed scams ever year – around one person in every fifteen. Swindles cost the public...