Articles by Matthew Stibbe
10 ways to slim down obese copy
Shorter, punchier copy is more readable and more memorable than obese copy. You can test this in your own life. Why do we like top ten...
Why hide your prices? How to write about money on your website
Most of our clients are very reluctant to talk about the prices of their products and services. On the other hand, it’s something that...
Translation vs. Transcreation
In this final guest post, Christian Arno from Lingo24 explains the difference between translation and transcreation. It’s an important...
How to use quotations in your writing – 10 expert tips
Quotations can make an article, press release or case study real, or they can make them deathly dull. As a writer, it’s your choice. You...
10 reasons why learning another language will improve your copywriting
I’m studying Dutch. It’s my father’s language but I never learned it as a child and now I’m trying to go back to my roots. I just got back...
Build your personal brand with a good photo
A good picture of yourself is essential if you want to build your brand online. It really is worth a thousand words.
Eight writing businesses you can start in your spare time
Many people dream of writing a novel and escaping the humdrum 9-5. But there are other, more immediate, ways to make money from writing....
How to get the job you really want
I ran a computer games company for more than ten years. I read thousands of CVs and did hundreds of interviews. Now, I’m writer-in-chief at...
How to budget for, plan and measure writing output
There's a great article in Slate today about the growing trend to measure journalists' productivity by the number of column inches they...
Should the word 'internet' be capitalised?
Whether or not to capitalise the word 'internet' provokes occasional debate. I used to capitalise, and then Wired announced that they were...