Inbound marketing Articles
B2B tech content writing: Good vs evil
The first step to good B2B tech content writing is to avoid bad writing altogether.
How storytelling matters for content marketing
Much like everything you write, your content marketing efforts must tell a story. And, no, we’re not just talking about that ‘once upon a...
Benchmark your blog: How to use marketing data to grow your traffic
Disclaimer first. Blogs don’t come with a formula. No matter how finely you crunch the data, you will not find this secret prize buried in...
How to edit: constructive vs. non-constructive feedback
How to edit. Everyone has their own views on this topic. Do you tell it straight? ‘Sandwich’ criticism between two compliments? When is a...
How to manage an outsourced marketing agency like a boss
No-one is good at everything. 'In order for a business to grow, there needs to be a healthy level of collaboration and delegation,’ says...
Inbound marketing jargon-buster
Just what you were looking for: a marketing jargon-buster. Phew.
5 B2B marketing metrics you need to stop measuring now
In a classic episode of South Park, Gnomes steal underpants as part of a business scheme that they hope will be hugely profitable. They are...
Press release Frankenquotes (and how to avoid them)
Why do companies insist on using press release Frankenquotes? For a classic example, see this from our old friends Nortel:
13 elementary marketing mistakes made by tech startup CEOs
This piece is from the heart. I’ve made my fair share of marketing mistakes running two tech companies – Intelligent Games and Turbine –...
The 7 qualities of an eye-catching and effective call-to-action
An effective call-to-action is critical to inbound marketing. Get it wrong and your content-driven inbound marketing strategy could fail.