How to write Articles
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Why cheap B2B content will kill your SEO and annoy your customers
Content is important for SEO, right? Yes. The more content the better, right? Yes. But not just any content. And not at any price.
10 hilarious lorem ipsum writing generators
As copywriters, we feel very strongly that words are just as important to a marketing or website design project (and their respective ...
Why stories sell and feature lists don't
We've said it before and we're going to say it again: features don't sell, benefits do.
How we work: Pair writing for copywriters
Inspired by the extreme programming movement, at Articulate we put two writers on every project in a process we call 'pair writing'. They...
WTF???!!!! The joy of lean punctuation
'Have we hit peak punctuation?' asks Megan Garber in The Atlantic. She highlights a growing trend towards excessive, almost epic, levels of...
5 lessons I've learnt from writing professionally
I have only been writing professionally for a few months but I've already learnt some valuable lessons about what it means to write for a...
The secrets of artful communication: learning from the masters
Some people just seem to have a knack for it: Neil deGrasse Tyson, Tim Harford, my old gender and sexuality tutor Monica Pearl (trust me,...
How to manage information overload on big writing projects
Here at Articulate we deal with all sorts of sizes and shapes of copywriting projects. Some come with precise briefs and ideal...
Words we need in English
As a writer, I inevitably enjoy the specificity of language. I can still remember the etymological discovery that 'fabula' is the Latin...
Writing and design: a communicative combination
Can design communicate as much as content? And what does it mean to combine the two? Matthew and I met with a couple of editing experts,...