Articles by Maddy Leslie
What is a Difference Engine? The power of brand differentiation
Now available as a book! Click here to get your copy. ‘Stop apologising! It’s OK if your ideas are different, your goals are big — don’t...
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FACT - These 4 HealthTech competitors have better websites than you
HealthTechs, this is your website wishlist. Gold-standard examples, sifted from the undifferentiated masses. These competitor sites are...
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How medical technology companies can reach these 9 key audiences
As a medical technology company, you want to reach your target audience, right?
Articulate Marketing is HubSpot’s DEI&B Global HEART Award winner!
HubSpot’s Global HEART Award acknowledges one partner yearly who is actively making a difference in their company around diversity, equity,...
We go beyond: How we look after employee health as a B Corp
As much as health is a personal journey, businesses are responsible for employee health at work. By supporting your employees’ wellbeing,...
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How to write about health technology: 9 tips from B2B tech marketers
Fun fact. The majority of HealthTechs found that, after increasing the marketing budget, their return on investment grew by 10 or more...
300+ best tools and resources for working from home
Working from home is becoming more and more common. Whether you’re a student studying from afar, a nomadic marketer (hi) hopping in and out...
4 stellar companies that are doing employee wellbeing right
It’s no secret that times are tough. In the face of a global healthcare crisis, economic turbulence and other stressors, the majority of...
How to write an award submission - and win
2022 was an award bonanza for our company. Small Employer of the Year (Investors in People), Best for the World Honouree for Governance (B...
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3 best tools for mapping customer journey stages
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