Inbound marketing Articles
6 ways to use social proof in an inbound marketing campaign
With so much information on the internet, it can be difficult for customers to know who to trust. This is where social proof comes in.
Marketing secrets of coffee baristas: why choice matters
Most coffee drinkers will tell you that they like a ‘dark, rich, hearty roast,’ says Malcolm Gladwell. But if that’s what everybody wants,...
8 timely tips for keeping an editorial calendar up to date
An editorial calendar is a roadmap for content creation; it tells you what, where and when to publish, and which personas you should be...
How to budget for, plan and measure writing output
There's a great article in Slate today about the growing trend to measure journalists' productivity by the number of column inches they...
10 rules of thumb for business copywriting
There are different, competing claims about the origin of the term 'rule of thumb'. I prefer the idea that it stems from the fact that the...