How to do marketing Articles
5 marketing techniques your startup can use today to get more signups
In 2011, a startup social media company managed to get 10,000 signups on its website within three months without revealing the product or...
The 30-day social media challenge for small businesses
Small businesses are inundated with social media advice. You’ve doubtlessly read about a million and one things you could be doing to boost
The 6 marketing assets you need to create now
In order to ease your visitors through the buyer’s journey, you need to provide them with the right stepping stones. And to do this you...
Quality vs quantity in content marketing
Is content marketing losing its way? Has it forgotten why it proclaimed to be different in the first place? And do we really need another...
Why you should be using social media marketing
How often do you post on social media? If your answer is 'rarely', you may want to rethink your marketing strategy. Did you know that 83...
What is a story? Storytelling and PR tips for writers and businesses
The media work with stories. Human brains are wired for stories. But what is a story?
5 B2B marketing metrics you need to stop measuring now
In a classic episode of South Park, Gnomes steal underpants as part of a business scheme that they hope will be hugely profitable. They are...
13 elementary marketing mistakes made by tech startup CEOs
This piece is from the heart. I’ve made my fair share of marketing mistakes running two tech companies – Intelligent Games and Turbine –...
Sales and marketing: the unstoppable dream team
Let’s be honest: the founder of a company seldom has the whole package. More specifically they tend to either have a sales mindset or a...
5 fun B2B tech companies that got their marketing right
Being fun in B2B marketing is about being confident and honest. Sure, you can squeeze yourself into the traditional mould if you really...