Articles by Claire Rowe
10 sales team clichés you need to stop doing, today
Hello, there! I’m Claire from Articulate Marketing. I was wondering whether you could spare ten minutes of your t- Enough of that. You...
What is thought leadership? 4 practical examples for wannabe thought leaders
Almost 60 percent of survey respondents read one or more hours of thought leadership content per week. Fifty-five percent of these people...
How to use a brand character to promote your B2B website
Here’s a quick question for you. What – or rather who – comes to mind when you think of the term ‘brand character’?
8 essential HubSpot integrations for marketing professionals
HubSpot are our kind of people. When they’re not impressing us with their industry leading marketing software, they’re showing us the...
Lessons in letting go: 3 flexible website design tips
Your website is the pride and joy of your business. It’s your identity; your mark on the world. So, when you commission a new design from a...
B2B tech content writing: Good vs evil
The first step to good B2B tech content writing is to avoid bad writing altogether.
How storytelling matters for content marketing
Much like everything you write, your content marketing efforts must tell a story. And, no, we’re not just talking about that ‘once upon a...
The difference between messaging, tone of voice and brand identity
There are certain things that can set your business apart from the rest. Your messaging, tone of voice and brand identity are some of those...
9 signs you need a new B2B website design
We’ve already discussed the quick-fix tips to help improve your B2B website…but what if your site design still isn’t hitting the mark? When...
aa75.jpg?width=400&height=250&name=djim-loic-ft0-Xu4nTvA-unsplash%20%281%29.jpg)
24 hours to improve your B2B website
Twenty-four hours and a bit of motivation can take you a long way. And if you want to make improvements to your B2B website, there really...