Articles by Jessica Lawrence
The secret to brand recognition: effective brand guidelines
A marketing strategy is a big beast. It encompasses everything from email marketing and content creation to PPC and website design. While...
How to manage an outsourced marketing agency like a boss
No-one is good at everything. 'In order for a business to grow, there needs to be a healthy level of collaboration and delegation,’ says...
Sales and marketing: the unstoppable dream team
Let’s be honest: the founder of a company seldom has the whole package. More specifically they tend to either have a sales mindset or a...
5 fun B2B tech companies that got their marketing right
Being fun in B2B marketing is about being confident and honest. Sure, you can squeeze yourself into the traditional mould if you really...
Business 2 Boring: Putting the fun in B2B marketing
When did business-like become synonymous with boring?