Articles by Simon Collins
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How to optimise your HubSpot website for SEO and performance
Just like Lewis Hamilton tuning his F1 car for the Monaco Grand Prix, you’ll want to optimise your HubSpot website.
3 strategies for acquiring authoritative backlinks for your website
The Google search algorithm loves a website with a mix of authoritative backlinks. Backlinks are the cornerstone of SEO. They help Google...
How to calculate ROI for your brand building campaign
When it comes to brand building, the facts speak for themselves:
Remarketing vs. Retargeting vs. PPC: what's the difference?
Don’t get us wrong – we love marketing.
Considering long-term flexible working? Here's how to optimise your WFH marketing team
The impact of Covid-19 pushed many businesses to embrace flexible, remote working.
Everything you need to know about topic clusters
Sixty-one percent of marketers say improving SEO and their organic presence is a top priority.
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The difference between internal and external links
For an SEO marketer, not understanding the difference between internal and external links is like not knowing the difference between cats...
The complete guide to local SEO
We’ve got a quick question for you…
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5 steps for creating PPC campaigns that get clicks
Creating effective PPC campaigns is kind of like baking the perfect cake.
15 eye-opening B2B social media statistics
Social media is a powerful tool for B2B. But why take my word for it? Especially when the studies have been done, and the results are in....