Lead generation Articles
Avoiding the conversion cliff-edge: How SLAs support a successful lead handover
Service Level Agreements are the secret sauce for ensuring marketing and sales are singing from the same song sheet. Qualifying inbound...
The beginner’s guide to social media marketing
Some businesses dive right into social media and attempt to strike it lucky on every platform available. The problem is, just like any form...
10 must-have B2B marketing channels beyond your website
If your CRM platform is the back-end of your tech stack, then marketing channels are the front-end. They are the (primarily) digital...
Every step it takes to build awesome B2B landing pages
Strategic landing pages are used by 68 percent of B2B businesses to acquire leads, according to HubSpot. When it comes to converting...
9 tips for using hyper-personalisation to connect with your audience
In the last decade or so, marketers have clawed back the personal touch of the local shop and brought it to the digital world. Big players...
What is inbound marketing? (And why you should invest in it)
Inbound marketing is about answering questions and connecting people to the right information. It’s targeted and – ideally – not annoying....
7 effective lead nurturing activities you can set up in a day
Does the prospect of managing all your inbound leads leave a pit in your stomach? Does the idea of creating intricate and lengthy nurture...
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100+ B2B Lead Generation tips for inbound marketing
Marketers are like dragons. We have a penchant for princesses, poetry and press releases. And, we hoard leads like a precious pile of...
The ultimate guide to writing case studies that drive leads
Case studies are the stories that inspire future business. Pure and simple. We’re in a demand-generation, deal-closing economy and good...
How to write white papers that showcase your thought leadership
‘A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution....