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    A team of five people are working together in a white meeting room. There is a whiteboard at the back of the room covered in multiple, colorful post-it notes and one person is gesturing to and talking about them. The rest of the team are sat at a large white desk with laptops out, discussing the work with the group or making their own notes.
    Branding
    Strategy

    How we work: brand strategy projects to drive client differentiation

    Looking and sounding the same as your competitors is expensive in the long run.

    Posted by Maddie Saunders
    Brand strategy ROI
    Branding
    Strategy

    How to calculate the return on investment (ROI) for brand strategy

    You can’t sum up the value of brand strategy in a dashboard. But you can learn the right way to value it, how much you should invest in it,...

    Posted by Matthew Stibbe
    How to integrate your ESG strategy with your marketing plan - image of two people analysing data with a green background
    Strategy
    B Corp

    How to integrate your ESG strategy with your marketing plan

    These days, consumers, investors and future employees alike care deeply about ESG principles. Companies must practice what they preach and...

    Posted by Sam Beddall
    purpose-driven branding
    Strategy
    Brand Strength

    3 positives and 3 pitfalls of purpose-driven branding

    If we’re honest with ourselves, cynicism can be fun. It’s indulgent, provocative and subversive. That’s why, if you’ve scrolled through...

    Posted by Maddie Saunders
    3 brand marketing strategies to elevate your edtech brand in 2024
    Strategy
    Brand Strength

    3 brand marketing strategies to elevate your edtech brand

    Did you grow up staring at illegible handwriting on whiteboards (or blackboards) and scrambling for a go on the library computer at...

    Posted by Maddie Saunders
    Skills and resources
    How to do marketing
    How we work

    4 steps to identify and fill skills and resources gaps in your business

    You need the right skills in your business to deliver on your promises to customers.

    Posted by Maddy Leslie
    How to nail your competitive positioning and product-market fit
    Strategy
    Difference Engine®

    5 tips to nail your competitive positioning and product-market fit

    The goal here is to accurately position your business and ensure there is a good-sized market for your product. Not too competitive, not...

    Posted by Maddy Leslie
    How to conduct an industry analysis for marketing
    Strategy
    Difference Engine®

    How to conduct an industry analysis for marketing

    You can’t create effective goals without two things: context and data. An industry analysis provides both.

    Posted by Maddy Leslie
    What is inbound marketing? (And why you should invest in it)
    Strategy
    Inbound Marketing

    What is inbound marketing? (And why you should invest in it)

    Inbound marketing is about answering questions and connecting people to the right information. It’s targeted and – ideally – not annoying....

    Posted by Maddy Leslie
    Build your business case for a bigger marketing budget [free template]
    Strategy

    Build your business case for a bigger marketing budget [free template]

    It’s nerve-wracking going to your executive board and asking for more budget to play with. You don’t want to be there (sweating away)...

    Posted by Adam Catterall