Strategy Articles
6 pitfalls of marketing dashboards and how to leap over them
Data and analytics are at the core of making intelligent marketing decisions. 42 percent of marketers agree that they have the right tools...
15 eye-opening B2B social media statistics
Social media is a powerful tool for B2B. But why take my word for it? Especially when the studies have been done, and the results are in....
The end-to-end marketing map [Infographic]
‘Content is King, but engagement is Queen, and the lady rules the house!’ Those are the words of Mari Smith, a leading Facebook marketing...
6 B2B sales templates that are free to download right now
According to Forrester Research, 53 percent of B2B buyers make over half of their purchases digitally. As a result, the B2B sales force is ...
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9 Revealing statistics about B2B sales
Now that pretty much everyone has access to the same information, the B2B sales process has changed for good. Sellers no longer hold all...
Digital marketing for MSPs: lessons from the tech team
What do managed service providers (MSPs) and marketers have in common? At first glance, there’s not much crossover between the two...
How to manage an outsourced marketing agency like a boss
No-one is good at everything. 'In order for a business to grow, there needs to be a healthy level of collaboration and delegation,’ says...
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14 essential statistics about marketing strategy for tech companies
A marketing strategy is a core pillar of every business. According to Financier Worldwide:
How to set the content strategy example
What is marketing without a killer content strategy? The short answer? Weak. Be ahead of the curve, front of the line and top of the hill...
A fresh take on Inbound vs. Outbound: Marketing statistics decoded
The hard sell of traditional outbound marketing methods is fading out. Yet, for many companies, outbound marketing comprises their entire...