Difference Engine® Articles
Avoiding the conversion cliff-edge: How SLAs support a successful lead handover
Service Level Agreements are the secret sauce for ensuring marketing and sales are singing from the same song sheet. Qualifying inbound...
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‘ChatGPT has fuelled my love for writing and being a writer […] I see what AI generates and it makes me want to write better, more...
5 tips to nail your competitive positioning and product-market fit
The goal here is to accurately position your business and ensure there is a good-sized market for your product. Not too competitive, not...
How to conduct an industry analysis for marketing
You can’t create effective goals without two things: context and data. An industry analysis provides both.
What is a Difference Engine? The power of brand differentiation
Now available as a book! Click here to get your copy. ‘Stop apologising! It’s OK if your ideas are different, your goals are big — don’t...
Why is differentiation important for modern IT service providers?
We have eight seconds.
Marketing vs. branding: what’s the difference?
Round one… Marketing vs. branding. Ding ding!