Branding Articles

Filter & Search
View all
Difference Engine® Websites Copywriting HubSpot Strategy Branding
    A team of five people are working together in a white meeting room. There is a whiteboard at the back of the room covered in multiple, colorful post-it notes and one person is gesturing to and talking about them. The rest of the team are sat at a large white desk with laptops out, discussing the work with the group or making their own notes.
    Branding
    Strategy

    How we work: brand strategy projects to drive client differentiation

    Looking and sounding the same as your competitors is expensive in the long run.

    Posted by Maddie Saunders
    Brand strategy ROI
    Branding
    Strategy

    How to calculate the return on investment (ROI) for brand strategy

    You can’t sum up the value of brand strategy in a dashboard. But you can learn the right way to value it, how much you should invest in it,...

    Posted by Matthew Stibbe
    Person speaking to client
    Branding
    net good marketing

    How to use networking and customer advocacy to build your brand community

    Personalisation in marketing works because personal connections matter. That extends beyond your customers, too. Personal connections...

    Posted by Maddy Leslie
    The Articulate brand name sector review: 100 EdTech companies
    Branding
    Brand Strength

    The Articulate brand name sector review: 100 EdTech companies

    ‘Great companies make meaning. A company has a name, but its people give it meaning.’ — Richard Pascale, author and business advisor ...

    Posted by Maddy Leslie
    making enemies is a brilliant brand strategy
    Branding
    Brand Strength

    Why making enemies is actually a brilliant brand strategy

    Batman vs. The Joker. Sherlock Holmes vs. Moriarty. Road Runner vs. Wiley Coyote. Audiences can’t get enough of these classic rivalries....

    Posted by Maddie Saunders
    Illustration of three people surrounding and working on a piece of work (blog: The difference between differentiation and me-too blah-blah)
    Branding
    Brand Recognition

    The difference between differentiation and me-too blah-blah

    Need some branding advice?

    Posted by Matthew Stibbe
    How medical technology companies can reach these 9 key audiences
    Branding
    HealthTech

    How medical technology companies can reach these 9 key audiences

    As a medical technology company, you want to reach your target audience, right?

    Posted by Maddy Leslie
    How to write an award submission - and win
    Branding
    B2B Business

    How to write an award submission - and win

    2022 was an award bonanza for our company. Small Employer of the Year (Investors in People), Best for the World Honouree for Governance (B...

    Posted by Maddy Leslie
    marketing vs branding
    Branding
    Inbound Marketing

    Marketing vs. branding: what’s the difference?

    Round one… Marketing vs. branding. Ding ding!

    Posted by Maddy Leslie
    How to express your brand’s tone of voice through copywriting
    Branding
    Copywriter

    How to express your brand’s tone of voice through copywriting

    Establishing a ‘tone of voice’ is one of the key ways that businesses can build a consistent, recognisable brand.

    Posted by Clare Dodd