Branding Articles
The ‘Person in the Mirror’ problem: a.k.a. you are not your customer
Newsflash: the person in the mirror is not your customer. You are not your customer.
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What is Net Zero? (And what Articulate Marketing is doing about it)
CEOs today: Net Zero by 2050 (but we’ll leave all the work to 2049, long after I’ve retired).
How to talk about technical subjects and keep a brand personality
Brand personalities aren’t just for Dead Happy and Compare the Market. B2B tech brands can (and should) develop a distinctive brand, while...
3 FAQs about Corporate Social Responsibility and ethical branding
From the #humblebrag to the greenwashed masses, ethical branding has taken off in a big way. Critics say it’s not enough to slap a rainbow...
What is thought leadership? 4 practical examples for wannabe thought leaders
Almost 60 percent of survey respondents read one or more hours of thought leadership content per week. Fifty-five percent of these people...
FinTechs! Build trust and brand recognition with these marketing tips
Fintechs the world over are benefiting from billions of pounds of investment. Despite that, the fact remains that there's still no match...
How to calculate ROI for your brand building campaign
When it comes to brand building, the facts speak for themselves:
3 inventive ways to express your organisation’s brand personality
Brand personality gives people a reason to choose your business over a competitor. It’s the things you want your potential customers to see...
10 common website launch mistakes that slow your traffic
So, you’re launching a new website and making your mark on the world wide web. Congratulations! It’s only a matter of time before your site...
How we planned our new website launch (and built a robot)
We launched our shiny new website this month. Twas a crisp January afternoon, in the...