Writing Articles
Speaking human: 12 best examples of copywriting in tech
It's hard to speak human when you're in tech. But it’s not impossible. Here are some copywriting examples from technology companies to show...
Want to write well? Open with a punch, close with a kick
There are two words that every writer needs to know if they're going to learn how to write well: lede and kicker. Most writers will be...
What does a copywriter do? Your content writing guide
Content is the answer to a question, the key to a puzzle, the information station on the road to progress. More than this, content is the...
How to define your tone of voice and use it for marketing
The words you use on your website, in your letters, on your products and in your documentation and marketing collateral literally define...
How to write thought leadership articles
Thought leadership articles are one of the hardest forms of content marketing to get right. You needin-depth research, remarkable writing...
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The complete guide to website optimisation
How long do you think it takes visitors to decide whether they want to stay on your B2B site? 10 seconds? It's more like 50 milliseconds…...
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24-step expert proofreading guide + free editing checklist
Proofreading is a lot like eating your five fruits and vegetables a day. It's something everyone knows they need to do, but really? Do I...
How to care for your marketing copywriter
Marketing copywriters are a sub-species of geek. It’s a little-known fact, but the two tribes have a lot in common:
Distraction-free writing
From emails to social media and memes to fake news, is it any wonder we find it hard to concentrate on important tasks?
How to make a successful presentation: 5 easy steps to follow
All of us have at some point been bored to tears by a presentation. If you are lucky, you have also been informed, excited and inspired by...