Writing Articles
Press release Frankenquotes (and how to avoid them)
Why do companies insist on using press release Frankenquotes? For a classic example, see this from our old friends Nortel:
Why acronyms are annoying
‘I feel that barely a day goes by that somebody doesn’t toss a new acronym at me and react with surprise when I don’t recognize it,’ writes...
Don't copy copy: why original content always wins
Why didn’t the skeleton go to the party? Because he had nobody to go with.
What makes you click? The art and science of great headlines
You know how to write a headline.
6 copywriting lessons from great letter writers
Nobody writes letters anymore. But maybe they should. The anticipation, the ripping of the envelope (with your finger because a knife’s...
Who are copywriters? Inside the mind of the copywriter
We have written before about what copywriters do, but who is the copywriter?
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How to craft email campaigns that entice and convert
Email marketing is a fine art. Too many and you come across as a spambot, too few and you leave your leads dangling.
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Hashtag this: how to use hashtags to serve your business
hashtag n. (on social media web sites and applications) a word or phrase preceded by a hash and used to identify messages relating to a...
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Why cheap B2B content will kill your SEO and annoy your customers
Content is important for SEO, right? Yes. The more content the better, right? Yes. But not just any content. And not at any price.
10 hilarious lorem ipsum writing generators
As copywriters, we feel very strongly that words are just as important to a marketing or website design project (and their respective ...