Writing Articles
How to write: copywriting secrets of a marketing guru
A few years ago, our CEO gave a talk about copywriting in London. We've decided to share the video and transcript. It's a powerful insight...
The difference between blogging and content marketing
So, what exactly is blogging? For that matter, what’s content marketing? And why do you need to focus more on the latter? This article will...
The complete 'how to' guide to keyword optimisation
Keyword optimisation definition: The act of prominently featuring relevant keywords throughout your content to help drive traffic from...
Why good copywriting for B2B technology companies matters
These days, more than half of high-tech B2B sales come through digital channels. How much noise you make on the web, then, will factor into...
How to give better writing briefs
Good writing briefs are the launchpad for good marketing copy. You need to be clear aboutwhat you want, when you want it and how you want...
How to write compelling blog posts
The main problem with company blogs is that they often get neglected after the honeymoon period has worn off. This article is an...
Automated authors: humanising B2B content in an artificial world
We’ve all heard the rumours: artificial intelligence (AI) is coming to take our jobs and our lives. But what about writers?
A recipe for disaster: 4 research sources to avoid in your writing
Strong research is the backbone of strong copy. Without it, there is nothing anchoring your words to the truth. This is something you have...
American English vs British English: what should your company use?
'England and America are two countries divided by a common language,' - George Bernard Shaw.
Stop speaking Corporatese: 18 buzzwords to stop using now
Hating on buzzwords is something of a tradition here on the Articulate blog. We’ve already compiled theDevil’s Marketing Dictionaryand...