Writing Articles
30 copywriting tips that'll boost your website conversions
Your B2B website is the front line of your content marketing strategy, so don’t cut corners with the copy. After all, your copy will...
23 must-read blogs and sites for writers
What you find helpful, inspiring or informative can be a very subjective business, but not knowing where to go when you're confronted by a...
How to interview someone like a journalist
Interviews matter. A good interview is the foundation of good reporting. They are the best way of understanding a complicated situation and...
The ultimate content marketing stack: 27 essential resources
Content marketing has revolutionised the way we communicate with our customers. Ninety-one percent of B2C businesses create online content,...
How we work: our writing manifesto
‘If we don’t find something pleasant, at least we’ll find something new.’ – Voltaire
B2B tech content writing: Good vs evil
The first step to good B2B tech content writing is to avoid bad writing altogether.
How to edit: constructive vs. non-constructive feedback
How to edit. Everyone has their own views on this topic. Do you tell it straight? ‘Sandwich’ criticism between two compliments? When is a...
5 essential steps to better business writing
You probably can’t go a day, or even an hour, without writing a letter, email, business plan, proposal, report, memo, social media post or...
The worst press release ever
Full disclosure: I used to be a journalist. This is why I still get dozens of press releases every day in my inbox even even though my day...
The blockbuster guide to writing tools
Whether you’re a natural when it comes to writing or each word comes with its share of blood, sweat and tears, a helping hand will never go...