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    What is marketing automation and why do you need it?
    Strategy
    HubSpot

    What is marketing automation and why do you need it?

    A variant on Doc Brown’s Flux Capacitor, marketing automation doesn’t make time travel possible, it makes time.

    Posted by Maddy Leslie
    What is HubSpot? Your questions answered in one handy pocket guide
    Strategy
    HubSpot

    What is HubSpot? Read this quick CRM guide

    Batman has shark-repellent spray. Marketers have HubSpot. You don't need superpowers if you have the right tool for the job.

    Posted by Maddy Leslie
    How to be a freelance journalist
    How to freelance
    Strategy

    How to be a freelance journalist

    This post contains advice for anyone considering a career as a freelance journalist. I was a freelancer for five years, writing for Wired,...

    Posted by Matthew Stibbe
    How to run a collaborative change management project
    How to do marketing
    Strategy

    How to run a collaborative change management project

    Marketing is the visible tip of the change management iceberg. With every new marketing initiative, engagement or campaign there lies -...

    Posted by Matthew Stibbe
    Project management for marketing teams (with expert input from ProcessDriven) - illustration shows a checklist of tasks displayed next to Articulate Marketing mascot, Artie
    How to do marketing
    Strategy

    The best project management tips for marketing teams

    Youtuber. Process management guru. ClickUp genius. Probably also a wizard or a ninja. Or both. Suffice it to say, we were thrilled to have ...

    Posted by Matthew Stibbe
    3 disruptive marketing techniques employed by these fearless FinTechs - image shows Artie the Articulate robot on a rocketship
    Strategy
    Inbound Marketing

    3 out-of-the-box marketing techniques from Fintechs like 'Dead Happy'

    Sadly, our petition to rename 'disruptive marketing' as 'Marmite marketing' is held up in the courts. You either love it or you... Oh, we...

    Posted by Maddy Leslie
    How to use website optimisation to make the best first impression [2022]
    SEO
    Technology

    The complete guide to website optimisation

    How long do you think it takes visitors to decide whether they want to stay on your B2B site? 10 seconds? It's more like 50 milliseconds…...

    Posted by Maddy Leslie
    Articulate: An inbound marketer checking word count for SEO
    SEO
    Strategy

    Is word count an important ranking factor when it comes to SEO?

    Remember word counts? They’re those things that loomed over your high school English class, coldly demanding that you come up with five...

    Posted by Alex Cohen
    11 things to do at the start of a new business relationship
    Sales
    Strategy

    11 things to do at the start of a new business relationship

    Once you've done the deal, it's a good time to think about what makes relationships work and how to ensure that each marriage is all...

    Posted by Matthew Stibbe
    Illustration of a mobile device with message, comment and chat clouds surrounding it to demonstrate community and communication
    Social media
    Strategy

    How to build your tribe and create a social community

    Marketers love social media (ooh, especially the political infighting and cat gifs). In fact, 83 percent of them do, making creating a...

    Posted by Sophie Mcleman