Strategy Articles
7 tips for building a super-effective B2B content marketing strategy
'Planning is bringing the future into the present so that you can do something about it now.' – Alan Lakein You want to build a B2B...
How to create useful and believable marketing personas
Far from being just another faddish marketing tool, marketing personas can make or break your inbound marketing. They can help you to...
How to create an editorial calendar
An editorial calendar is like aroadmap for content creation; it tells you what, where and when to publish and which personas you should be...
Successful lead nurturing campaigns
You can’t just throw content at passers-by and hope it’ll stick. You needlead nurturing. Inbound content marketing is an ordered, regular...
Ask the experts: 10 tips for business growth
Whether you’re new to marketing or an old hand in the field, fresh insight can revolutionise the way you approach a campaign.
5 B2B marketing metrics you need to stop measuring now
In a classic episode of South Park, Gnomes steal underpants as part of a business scheme that they hope will be hugely profitable. They are...
13 elementary marketing mistakes made by tech startup CEOs
This piece is from the heart. I’ve made my fair share of marketing mistakes running two tech companies – Intelligent Games and Turbine –...
The 7 qualities of an eye-catching and effective call-to-action
An effective call-to-action is critical to inbound marketing. Get it wrong and your content-driven inbound marketing strategy could fail.
6 ways to use social proof in an inbound marketing campaign
With so much information on the internet, it can be difficult for customers to know who to trust. This is where social proof comes in.
8 timely tips for keeping an editorial calendar up to date
An editorial calendar is a roadmap for content creation; it tells you what, where and when to publish, and which personas you should be...