Articles by Aoife Porter
Distraction-free writing
From emails to social media and memes to fake news, is it any wonder we find it hard to concentrate on important tasks?
Key PPC metrics: How to measure a campaign's success [Infographic]
A clear objective. You can’t measure success without knowing what it looks like for your business. Before you start to run search or...
3 inventive ways to express your organisation’s brand personality
Brand personality gives people a reason to choose your business over a competitor. It’s the things you want your potential customers to see...
3 website data points that will help you prioritise site improvements
Use data in conjunction with experienced thinking - it will shed light on issues that aren't visible to the naked eye, and provide the...
Pay-per-click advertising: What is it and why should I do it?
Pay-per-click (PPC) advertising is not a new concept. Believe it or not, despite only gaining mainstream buzz recently, it has been around...
6 pitfalls of marketing dashboards and how to leap over them
Data and analytics are at the core of making intelligent marketing decisions. 42 percent of marketers agree that they have the right tools...