B corp Articles

Company Culture
B Corp

2024 Impact Report: Award-winning initiatives for People and Planet

A recent Guardian article found that most top climate scientists expect global heating to blast past the 1.5C Paris Agreement target. ...

Posted by Maddy Leslie
How to integrate your ESG strategy with your marketing plan - image of two people analysing data with a green background
Strategy
B Corp

How to integrate your ESG strategy with your marketing plan

These days, consumers, investors and future employees alike care deeply about ESG principles. Companies must practice what they preach and...

Posted by Sam Beddall
Sustainable marketing techniques to reuse and repurpose content - image of two hands on a plant pot with a thriving plant inside
Copywriter
B Corp

17 sustainable marketing techniques to reuse and repurpose content

“Content is King!” said Microsoft mogul Bill Gates in 1996, changing the course of marketing forever. But that was only the beginning.

Posted by Sian Cooper
Articulate Marketing is HubSpot’s DEI&B Global HEART Award winner
Company Culture
B Corp

Articulate Marketing is HubSpot’s DEI&B Global HEART Award winner!

HubSpot’s Global HEART Award acknowledges one partner yearly who is actively making a difference in their company around diversity, equity,...

Posted by Maddy Leslie
We go beyond: How we look after employee health as a B Corp
Company Culture
B Corp

We go beyond: How we look after employee health as a B Corp

As much as health is a personal journey, businesses are responsible for employee health at work. By supporting your employees’ wellbeing,...

Posted by Maddy Leslie
6 tips to support employee mental health as a remote-working business
Company Culture
B Corp

6 tips to support employee mental health as a remote-working business

Businesses need to pay attention to employee mental health and wellbeing. Especially remote working organisations.

Posted by Matthew Stibbe
Technology
Company Culture

6 mental health apps that prove technology is a force for good

There’s been plenty of talk about the health risks of mobile phone overuse. Smartphones emit more radiation than a brick of uranium, and...

Posted by Alex Cohen
How becoming a B Corp has transformed our business relationships
Company Culture
B Corp

How becoming a B Corp has transformed our business relationships

B Corp is our badge of honour. Like Fair Trade to chocolate, having that B Corp badge tells the world that our marketing agency doesn’t...

Posted by Maddy Leslie
Carbon neutral websites? 8 ways for marketing to help get to Net Zero
B Corp
net good marketing

Carbon neutral websites? 8 ways for marketing to help get to Net Zero

If you’re committed to Net Zero by 2050 or 2030 (like Articulate Marketing), then that’s one heck of a big goal. Lionel Messi 2007 big.

Posted by Maddy Leslie
Why Articulate Marketing became a B Corp
B Corp

Why Articulate Marketing became a B Corp

In this blog, we're looking at how Articulate Marketing (Hey, that's us!) became a B Corp. We'll also be discussing the lessons we learnt...

Posted by Matthew Stibbe