Brand identity Articles
A picture worth a thousand words: How to create a design language for your brand
Massimo Vignelli, creator of the ground-breaking Modernist New York subway map, said ‘Good design is a language, not a style.’
Why making enemies is actually a brilliant brand strategy
Batman vs. The Joker. Sherlock Holmes vs. Moriarty. Road Runner vs. Wiley Coyote. Audiences can’t get enough of these classic rivalries....
3 positives and 3 pitfalls of purpose-driven branding
If we’re honest with ourselves, cynicism can be fun. It’s indulgent, provocative and subversive. That’s why, if you’ve scrolled through...
A comprehensive B2B SEO strategy for better brand visibility
‘SEO is not something you do anymore,’ says marketing consultant, speaker and author Chad Pollitt. ‘It’s what happens when you do...
How to build a brand community and embrace your tribe
‘The Beatles didn’t invent teenagers,’ says Seth Godin in his TED talk, The Tribes We Lead. ‘They merely chose to lead them.’
What is a Difference Engine? The power of brand differentiation
Now available as a book! Click here to get your copy. ‘Stop apologising! It’s OK if your ideas are different, your goals are big — don’t...
5 ways your website can serve as a brand differentiator
Your website helps define your brand. Unlike social media or advertisements, you have unlimited control over the content you place on it,...
Why is differentiation important for modern IT service providers?
We have eight seconds.
How to implement a rebrand strategy (on a shoestring budget)
‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose...