Brand strength Articles
The Articulate brand name sector review: 100 EdTech companies
‘Great companies make meaning. A company has a name, but its people give it meaning.’ — Richard Pascale, author and business advisor ...
A picture worth a thousand words: How to create a design language for your brand
Massimo Vignelli, creator of the ground-breaking Modernist New York subway map, said ‘Good design is a language, not a style.’
Why making enemies is actually a brilliant brand strategy
Batman vs. The Joker. Sherlock Holmes vs. Moriarty. Road Runner vs. Wiley Coyote. Audiences can’t get enough of these classic rivalries....
3 positives and 3 pitfalls of purpose-driven branding
If we’re honest with ourselves, cynicism can be fun. It’s indulgent, provocative and subversive. That’s why, if you’ve scrolled through...
3 brand marketing strategies to elevate your edtech brand
Did you grow up staring at illegible handwriting on whiteboards (or blackboards) and scrambling for a go on the library computer at...
How to implement a rebrand strategy (on a shoestring budget)
‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose...
3 inventive ways to express your organisation’s brand personality
Brand personality gives people a reason to choose your business over a competitor. It’s the things you want your potential customers to see...
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Everything a tech company should have in their brand book
The term brand book often brings people out in a hot sweat. The thought of having to compile a ‘bible’ of assets for your B2B tech company...