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    marketing and sales playbooks and templates
    Sales
    Email

    14 template ideas for your marketing and sales playbooks

    What is a playbook, first of all? A playbook is a set of templates and scripts that you can use for a particular marketing or sales...

    Posted by Maddy Leslie
    Ten laws for better email copy-86
    How to write
    Copywriter

    10 tremendous tips for better email copywriting

    Most emails are badly written. This isn’t surprising given that there are 293.6 billion of them being sent every day. Despite the rise in...

    Posted by Matthew Stibbe
    Articulate-blog logic of marketing email workflows-01
    How to do marketing
    Lead capture

    Love logic? The logic behind marketing email workflows

    What’s logic got to do with marketing emails? (Who, in their right mind, even clicks on those, anyway?) Well, having worked with one too...

    Posted by Maddy Leslie
    Articulate-The checklist for writing better emails for B2B-01
    Email

    14 tips for writing better B2B emails

    ‘I don’t believe in email. I’m an old-fashioned girl. I prefer calling and hanging up.’ Carrie Bradshaw, Sex and the City

    Posted by Paul Morton