How to freelance Articles
How to be a freelance journalist
This post contains advice for anyone considering a career as a freelance journalist. I was a freelancer for five years, writing for Wired,...
Is your office culture destroying productivity?
'Businesses are spending all this money on this place called the office and they’re making people go to it all the time, yet people don’t...
13 lessons in persuasion: conmen vs. marketing pros
Around 3.2 million people in the UK fall for mass marketed scams ever year – around one person in every fifteen. Swindles cost the public...
Build your personal brand with a good photo
A good picture of yourself is essential if you want to build your brand online. It really is worth a thousand words.
Eight writing businesses you can start in your spare time
Many people dream of writing a novel and escaping the humdrum 9-5. But there are other, more immediate, ways to make money from writing....
27 proven freelance marketing tips
Marketing matters. Even for freelancers. Especially for freelancers. Sitting at home behind your screen waiting for the customers to come...
If you pay peanuts, you get monkeys
Marketing agency writers are not monkeys. If you were an experienced professional - say a lawyer or an accountant - and you received an...
Big fish, little fish. Selling to multinationals.
Through my company, Articulate Marketing, I have worked for lot of huge companies, including HP, Microsoft, Samsung, Toshiba, LinkedIn,...
How to ask someone to be your business mentor
The Beermat Entrepreneur reckons every startup entrepreneur should have a mentor. So do many TV programs about business, from Dragon's Den...