Articles by Lauren Lovett

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    AI in marketing
    Technology
    Inbound Marketing

    4 ways that AI is already changing the face of marketing

    You hear artificial intelligence and you think of robots, self-driving cars and factories that run themselves. In fact, AI is everywhere....

    Posted by Lauren Lovett
    Your brand strength is driven by the assets that communicate who you are and what your B2B tech company does. It's important to fill up your brand book.
    Career
    Brand Strength

    Everything a tech company should have in their brand book

    The term brand book often brings people out in a hot sweat. The thought of having to compile a ‘bible’ of assets for your B2B tech company...

    Posted by Lauren Lovett
    Getting started on Social Media
    Social media
    Social

    Getting started on Social Media

    It’s inevitable that your business will end up on social media. The future is digital after all. Your audience is there. Social media is...

    Posted by Lauren Lovett