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    5 essential marketing metrics you should be measuring
    How to do marketing
    Marketing metrics

    5 essential marketing metrics you should be measuring

    There are metrics, and then there are metrics. We've already talked about the dangers of pursuing vanity metrics – those that look pretty...

    Posted by Matthew Stibbe
    Key PPC metrics: How to measure the success of your campaign
    PPC
    Marketing metrics

    Key PPC metrics: How to measure a campaign's success [Infographic]

    A clear objective. You can’t measure success without knowing what it looks like for your business. Before you start to run search or...

    Posted by Aoife Porter
    Image of a Hub
    Optimisation
    Lead generation

    We increased Turbine's conversion rate by 250% in one year

    Here’s how Articulate Marketing took Turbine from zero to hero in only 365 days.

    Posted by Callum Sharp