Miscellaneous Articles
The Devil's marketing dictionary, new and improved
Here at Articulate, we take our work seriously. Ourselves - not so much. In this spirit, we have prepared a cynical reappraisal of some of...
The 30-day social media challenge for small businesses
Small businesses are inundated with social media advice. You’ve doubtlessly read about a million and one things you could be doing to boost
6 excellent podcasts for copywriters and marketers
Recently, podcasts exploded onto the marketing scene as a popular form of content, but, just like blogs and books, they aren't simply ways...
10 provocative questions that will bend and blow your mind
Being creative and getting into a creative space isn't always easy. Opening up your mind and letting it wander can be a huge help to coming...
The intellectual revolution: how tech makes you smarter and happier
When I arrived at university in the late 1980s, I had a Mac, a laser printer, an account on CompuServe and a mobile phone. I think I had...
12 danger signs for client-agency business relationships
From experience, here are 12 danger signs for business relationships between agencies and their clients.
How to get the job you really want
I ran a computer games company for more than ten years. I read thousands of CVs and did hundreds of interviews. Now, I’m writer-in-chief at...
Big fish, little fish. Selling to multinationals.
Through my company, Articulate Marketing, I have worked for lot of huge companies, including HP, Microsoft, Samsung, Toshiba, LinkedIn,...
Is a company singular or plural?
My recent post about the Economist Style Guide included a passing comment about whether companies were singular or plural. It generated a...
Music for working
Mostly I use my Bose noise-cancelling headphones without listening to music at all (see my earlier post, how to concentrate on writing)....