Articles by Paul Morton
How to use Pay-Per-Click Advertising to get more B2B customers
It’s no secret that at Articulate, we love inbound marketing. Compared with outbound advertising, inbound lead generation strategies are...
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Tools for writing: 3 mobile dictation apps that save writers time
People are more motor-mouthed than nimble-fingered. In fact, we speak three times faster than we type. Dictaphones and similar tools for...
14 tips for writing better B2B emails
‘I don’t believe in email. I’m an old-fashioned girl. I prefer calling and hanging up.’ Carrie Bradshaw, Sex and the City
Grow your social presence: The role of a social media manager
Did you know that there are 44 million active social media users in the UK? This represents 66 percent of the total population of our...
Aggregate content vs curated content: what's the difference?
Upon the creation of social media, the world became a little louder. To make an impact and rise above the noise, it makes sense for...