Public_relations Articles
How to get more media coverage for your business: 13 golden rules
Good PR is about relationships not coverage. So how do you build a good relationship with the press? And, how can you get more media...
How to interview someone like a journalist
Interviews matter. A good interview is the foundation of good reporting. They are the best way of understanding a complicated situation and...
The worst press release ever
Full disclosure: I used to be a journalist. This is why I still get dozens of press releases every day in my inbox even even though my day...
Your Complete Guide to Successful Newsjacking
News just in: ROYAL FAMILY UNCOVERED AS SHAPESHIFTING REPTILIAN RACE. In other news: Looking for that regal, princess glow? 20 percent off...
62 ways to improve your press releases
There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran, who wants to put them out of...
How to get more press and PR coverage
Here are some tips, from my long-ago experience as a journalist, about ways to get more coverage and get the most from any investment you...
What is a story? Storytelling and PR tips for writers and businesses
The media work with stories. Human brains are wired for stories. But what is a story?
How to give good press interviews
Giving an interview should be a positive experience. It’s not like public speaking and it’s not like being cross-examined by Jeremy Paxman....
Press release Frankenquotes (and how to avoid them)
Why do companies insist on using press release Frankenquotes? For a classic example, see this from our old friends Nortel:
10 rules for perfect case studies
Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the...