Articles by Rachel Kennedy

Filter & Search
View all
Difference Engine® Websites Copywriting HubSpot Strategy Branding
    Artie the robot giving presentation on SEO and content strategy to human colleague
    SEO
    thought leadership

    How to balance your SEO vs thought leadership content strategy

    Once upon a time SEO was a dirty word associated with ‘black hat’ operations manipulating rankings for their evil bidding. Now, some...

    Posted by Rachel Kennedy
    Image shows a woman and a man in front of a whiteboard with graphs and pie charts
    Inbound Marketing

    Should you hire a marketing strategy agency or a strategy consultant?

    Marketing guru Seth Godin says, ‘Tactics are disposable. Strategy is for the long haul.’ Basically, having a few tricks up your sleeve does...

    Posted by Rachel Kennedy