Articles by Sian Cooper
How to calculate the return on investment (ROI) of expert copywriting and thought leadership
“A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach. Genuine...
How thought-provoking content reduces friction in the sales cycle
According to The Corporate Executive Board, 77 percent of B2B buyers won’t even speak to a salesperson on the phone before they have...
17 sustainable marketing techniques to reuse and repurpose content
“Content is King!” said Microsoft mogul Bill Gates in 1996, changing the course of marketing forever. But that was only the beginning.
A comprehensive B2B SEO strategy for better brand visibility
‘SEO is not something you do anymore,’ says marketing consultant, speaker and author Chad Pollitt. ‘It’s what happens when you do...
4 behavioural analytics you need to track on your website
Today, every great business leader understands the value of their company website. It’s your digital shopfront — designed to capture the...