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    How to talk about technical subjects and still have a brand personality
    Branding
    Tech company

    How to talk about technical subjects and keep a brand personality

    Brand personalities aren’t just for Dead Happy and Compare the Market. B2B tech brands can (and should) develop a distinctive brand, while...

    Posted by Matthew Stibbe
    Your brand strength is driven by the assets that communicate who you are and what your B2B tech company does. It's important to fill up your brand book.
    Career
    Brand Strength

    Everything a tech company should have in their brand book

    The term brand book often brings people out in a hot sweat. The thought of having to compile a ‘bible’ of assets for your B2B tech company...

    Posted by Lauren Lovett