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6 must-read marketing books for Marketing Directors [guest blog]
Marketing is rapidly changing and becoming more dynamic than ever before. That’s why, as a marketing leader, you should learn continuously...
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How to write about health technology: 9 tips from B2B tech marketers
Fun fact. The majority of HealthTechs found that, after increasing the marketing budget, their return on investment grew by 10 or more...
How to express your brand’s tone of voice through copywriting
Establishing a ‘tone of voice’ is one of the key ways that businesses can build a consistent, recognisable brand.
8 clever ways to get more leads from your website
Let's talk about how to get more leads through your website. That is, how to get those vital contact details from your site visitors so you...
4 ways that AI is already changing the face of marketing
You hear artificial intelligence and you think of robots, self-driving cars and factories that run themselves. In fact, AI is everywhere....
13 tips to make your personal social media bios stand out
Talking about yourself is tough. For the majority of us humble folk, highlighting your strengths and making it ‘all about me’ feels...
The secret to brand recognition: effective brand guidelines
A marketing strategy is a big beast. It encompasses everything from email marketing and content creation to PPC and website design. While...