Technology Articles
Automated authors: humanising B2B content in an artificial world
We’ve all heard the rumours: artificial intelligence (AI) is coming to take our jobs and our lives. But what about writers?
5 marketing techniques your startup can use today to get more signups
In 2011, a startup social media company managed to get 10,000 signups on its website within three months without revealing the product or...
5 B2B marketing metrics you need to stop measuring now
In a classic episode of South Park, Gnomes steal underpants as part of a business scheme that they hope will be hugely profitable. They are...
6 excellent podcasts for copywriters and marketers
Recently, podcasts exploded onto the marketing scene as a popular form of content, but, just like blogs and books, they aren't simply ways...
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How to craft email campaigns that entice and convert
Email marketing is a fine art. Too many and you come across as a spambot, too few and you leave your leads dangling.
How we work: HubSpot marketing and the battle for buyers' attention
Hannibal had elephants, the Trojans used a wooden horse and Queen Victoria had a Navy. Hannibal’s elephants weren’t so effective, but the...
6 eye-opening marketing insights for non-marketers
Over the last decade, my company, Articulate Marketing, has written marketing content for some of the biggest stars in the tech firmament...
The intellectual revolution: how tech makes you smarter and happier
When I arrived at university in the late 1980s, I had a Mac, a laser printer, an account on CompuServe and a mobile phone. I think I had...
10 essential PowerPoint hacks
Knowing the hacks of any common program changes the way you work and increases the flexibility of what you can create. PowerPoint hacks are...
Battle of the readers: Feedly vs Bloglovin' vs Apple News vs Feedbin
For all of you who are sick and tired of flicking through tabs to read the abundance of news and media we have at our fingertips, there are...