Articles by Clare Dodd
How we work: 7 lessons from a new client account manager
Lesson one of becoming a new client account manager: you run out of time. I pitched the idea of this blog post seven months ago. I’ve been...
What to do with a bad review in 7 simple steps
Everything is marketing. Or at least it can be. Econsultancy gathered up stats from across the internet about the power of online reviews....
Social media success in 6 hours a week
6 hours a week; an hour a day (with two on Wednesday); three working days a month. For businesses on the up and busy managers, it probably...
10 hilarious lorem ipsum writing generators
As copywriters, we feel very strongly that words are just as important to a marketing or website design project (and their respective ...
Why stories sell and feature lists don't
We've said it before and we're going to say it again: features don't sell, benefits do.
Understanding the dangers of short-termism in marketing
Most of us have likely heard of short-termism in terms of markets, investments and even as one of the causes of the recent economic crisis.
How to use social media to delight customers
Loyalty exists when an existing customer chooses to do business with you even when a cheaper, more convenient or even higher quality...
The secret to intoxicating content: personas
Buyer personas are all the rage right now in marketing - they're essential for boosting your website's lead generation. Toby has covered...
The secrets of artful communication: learning from the masters
Some people just seem to have a knack for it: Neil deGrasse Tyson, Tim Harford, my old gender and sexuality tutor Monica Pearl (trust me,...
How to manage information overload on big writing projects
Here at Articulate we deal with all sorts of sizes and shapes of copywriting projects. Some come with precise briefs and ideal...