Lead capture Articles
Love logic? The logic behind marketing email workflows
What’s logic got to do with marketing emails? (Who, in their right mind, even clicks on those, anyway?) Well, having worked with one too...
A CTA is not a call to action. It’s a call to advance.
‘Have you followed up on that lead, yet? The one that clicked on our new call-to-action?’ Said the long-suffering marketing manager,...
How to write a buyer persona
Buyer personas – what, why and how It’s a new year, and you’re raring to get your voice heard. You’re ready to craft content strategies...
How to generate leads that are worth a damn
Generating leads is important – you know that. Some marketer has probably mentioned it once or twice, with that dreamy look in their eye....
How to increase your website traffic using the skyscraper technique
There’s no denying it, link building is a tough nut to crack. Backlinko’s Brian Dean will be the first to admit it. It requires other...
On-site SEO: Why website optimisation is so important
More than 40 percent of revenue is captured by organic traffic. Getting your on-site SEO perfect, then, is essential if you’re looking to...
How to improve your website landing pages
Every sales manager wants more hot leads. Every marketing manager wants a better return from their advertising and PR spend. So this...
6 ways to use social proof in an inbound marketing campaign
With so much information on the internet, it can be difficult for customers to know who to trust. This is where social proof comes in.