Articles by Katelyn Piontek
Why customers are your best allies in sales and marketing
The days of cold calls are dwindling. That’s because potential customers are turning to the internet looking for products and information....
The 7 qualities of an eye-catching and effective call-to-action
An effective call-to-action is critical to inbound marketing. Get it wrong and your content-driven inbound marketing strategy could fail.
How we work: HubSpot marketing and the battle for buyers' attention
Hannibal had elephants, the Trojans used a wooden horse and Queen Victoria had a Navy. Hannibal’s elephants weren’t so effective, but the...
8 timely tips for keeping an editorial calendar up to date
An editorial calendar is a roadmap for content creation; it tells you what, where and when to publish, and which personas you should be...
9 weird tricks that turn sales leads into done deals
To bring in more sales leads and turn them into real sales, you have to make people love your product and want to be your customer. It's...
14 misconceptions about working with marketing agencies
We've all heard the phrase 'content is king', but research has shown it's more than hype. When it comes to B2B purchasing behaviour,...
Advanced online tools for writers
A writer doesn’t just write. The business of writing means a writer must edit, attract clients, produce great content and create a final...
20 essential apps and tools for writers
Every writer works differently, so not every online tool is a good fit for every writer. But there are plenty of options when it comes to...
10 essential PowerPoint hacks
Knowing the hacks of any common program changes the way you work and increases the flexibility of what you can create. PowerPoint hacks are...
Beyond 10 20 30: getting PowerPoint branding right
Not one person in the professional world has escaped the viewing of a PowerPoint presentation and some have suffered far worse fates than...