Articles by Alex Cohen
How to set the content strategy example
What is marketing without a killer content strategy? The short answer? Weak. Be ahead of the curve, front of the line and top of the hill...
A fresh take on Inbound vs. Outbound: Marketing statistics decoded
The hard sell of traditional outbound marketing methods is fading out. Yet, for many companies, outbound marketing comprises their entire...
The oh-so-clever web design process for optimising your website
Optimising your website’s design can seem like your own personal Everest. There are so many things that go in to successful web design - as...
9 inbound influencers you should be following
Staying competitive in the world of inbound marketing means constant refactoring and innovation. It’s an ever-developing methodology, so...
How to pick stock photos for your website (that don't suck)
Pick stock photos like you pick dates: with a bit of discretion. It's key for website optimisation and, well, your content deserves better...
On-site SEO: Why website optimisation is so important
More than 40 percent of revenue is captured by organic traffic. Getting your on-site SEO perfect, then, is essential if you’re looking to...
Essential statistics about B2B SEO
Type ‘B2B SEO’ into Google and press enter. You’ll be rewarded with 30.8 million results, offering ‘fresh perspectives’ and promising ‘high...
How to write faster
‘The faster I write, the better my output. If I’m going slow, I’m in trouble’