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    A young man with short hair sits at a desk, facing the camera. He's wearing a black t-shirt and a smart watch and is gesturing while speaking. In front of him on the desk is a Macbook and a USB microphone.
    How we work
    B2B

    How we work: setting up and running a B2B podcast

    To podcast, or not to podcast? It’s a burning question we continue to face as marketers. Some may remember the podcast boom in the 2010s,...

    Posted by Matthew Stibbe
    Person calculating ROI
    Content

    How to calculate the return on investment (ROI) of expert copywriting and thought leadership

    “A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach. Genuine...

    Posted by Sian Cooper
    4 must-have assets that marketers should create to support sales activities -man looking at sales asset
    Sales
    Content

    4 must-have assets that marketers should create to support sales activities

    Peter Drucker, ‘the founder of modern management’ said:

    Posted by Maddy Leslie
    Product literature - image of books
    Sales
    Content

    Top tips to optimise your marketing and sales with product literature

    Do you ‘have marketing content’, or do you actually have product literature?

    Posted by Matthew Stibbe
    Sustainable marketing techniques to reuse and repurpose content - image of two hands on a plant pot with a thriving plant inside
    Copywriter
    B Corp

    17 sustainable marketing techniques to reuse and repurpose content

    “Content is King!” said Microsoft mogul Bill Gates in 1996, changing the course of marketing forever. But that was only the beginning.

    Posted by Sian Cooper
    Persuasive writing
    How to write
    Copywriter

    The ultimate guide to persuasive business writing

    We’ve gathered expert tips on persuasive writing from the team at Articulate Marketing. We want to help you understand the personal and...

    Posted by Matthew Stibbe
    The future of AI - 7 innovations that prove AI is a force for good
    Content
    Artificial Intelligence

    The future of AI - 7 innovations that prove AI is a force for good

    Artificial intelligence has a bit of a reputation. Powerful but flawed. Dangerous, yet overhyped. Collectively, we can’t quite decide if...

    Posted by Maddy Leslie
    Examples of genuine thought leadership in the age of mistrust
    Content
    thought leadership

    Examples of genuine thought leadership in the age of mistrust

    Trust is hard-earned, easily broken and difficult to repair. It’s also a rare commodity at the moment. We’re in an age of mistrust, where...

    Posted by Matthew Stibbe
    Copywriter
    Content

    7 expert tips for producing high-quality marketing content for business

    Good writing is grounded in what E.B. White referred to as 'the eloquence of facts'. Writing marketing content for businesses is easy, but...

    Posted by Maddy Leslie
    11 tips for generating content ideas that demonstrate thought leadership
    How to write
    Content

    11 tips for generating content ideas that demonstrate thought leadership

    ‘The best way to have a good idea is to have a lot of ideas.’ — Linus Pauling, chemist and Nobel Prize winner Today, we offer our best...

    Posted by Matthew Stibbe