Lead capture Articles
How to use Pay-Per-Click Advertising to get more B2B customers
It’s no secret that at Articulate, we love inbound marketing. Compared with outbound advertising, inbound lead generation strategies are...
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100+ B2B Lead Generation tips for inbound marketing
Marketers are like dragons. We have a penchant for princesses, poetry and press releases. And, we hoard leads like a precious pile of...
The ultimate guide to writing case studies that drive leads
Case studies are the stories that inspire future business. Pure and simple. We’re in a demand-generation, deal-closing economy and good...
Why your contact page doesn't generate any actual contacts
Your contact page matters a lot more than you might think.
HubSpot chatbot considered harmful: results from our experiment
Are you considering adding a chatbot to your B2B website? Read this before you do.
6 Steps to craft webinars that boost customer engagement
According to InsideSales.com, almost three out of four senior marketers say webinars are one of the best ways to generate leads. The web...
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5 steps for creating PPC campaigns that get clicks
Creating effective PPC campaigns is kind of like baking the perfect cake.
The user journey checklist for client-winning B2B websites
Have you found that the pipeline from marketing of sales qualified leads has slowed to a dismal trickle? Are you trying to figure out why?...
6 B2B sales templates that are free to download right now
According to Forrester Research, 53 percent of B2B buyers make over half of their purchases digitally. As a result, the B2B sales force is ...
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9 Revealing statistics about B2B sales
Now that pretty much everyone has access to the same information, the B2B sales process has changed for good. Sellers no longer hold all...