Technology Articles
How to calculate the return on investment (ROI) from HubSpot
HubSpot and digital marketing go together like Batman and Robin, Federer and Nadal, Ant and Dec… but proving its value in a way that...
A marketer’s take on ChatGPT and the applications of AI marketing
AI is a fast-evolving and complicated phenomenon. Businesses want to know if AI tools like ChatGPT are worth their attention or are just a...
6 mental health apps that prove technology is a force for good
There’s been plenty of talk about the health risks of mobile phone overuse. Smartphones emit more radiation than a brick of uranium, and...
The ‘Person in the Mirror’ problem: a.k.a. you are not your customer
Newsflash: the person in the mirror is not your customer. You are not your customer.
![How to use website optimisation to make the best first impression [2022]](jpg/a%20set%20of%20connecting%20shapes%20in%20a%20circular%20pattern3a78.jpg?width=400&height=250&name=A%20set%20of%20connecting%20shapes%20in%20a%20circular%20pattern.jpg)
The complete guide to website optimisation
How long do you think it takes visitors to decide whether they want to stay on your B2B site? 10 seconds? It's more like 50 milliseconds…...
4 ways that AI is already changing the face of marketing
You hear artificial intelligence and you think of robots, self-driving cars and factories that run themselves. In fact, AI is everywhere....
6 ways that technology can strengthen the customer relationship
The huge advances in all things web-based, including the introduction of 5G, means businesses can now interact with customers in more and...
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Tools for writing: 3 mobile dictation apps that save writers time
People are more motor-mouthed than nimble-fingered. In fact, we speak three times faster than we type. Dictaphones and similar tools for...
How we work: designing tech company logos
As an inbound marketing agency, we know that having a comprehensive branding strategy is the only way to see real growth these days,...
Inbound marketing jargon-buster
Just what you were looking for: a marketing jargon-buster. Phew.