Articles by Maddy Leslie

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Difference Engine® Websites Copywriting HubSpot Strategy Branding
    Person speaking to client
    Branding
    net good marketing

    How to use networking and customer advocacy to build your brand community

    Personalisation in marketing works because personal connections matter. That extends beyond your customers, too. Personal connections...

    Posted by Maddy Leslie
    robot and a man
    Websites
    abm

    Using personalisation and segmentation to support advanced marketing techniques

    Advanced marketing techniques such as Account-based Marketing (ABM) and 1-1 marketing require a more individualised approach than...

    Posted by Maddy Leslie
    The ultimate guide for using behavioural analytics and A/B testing to optimise website conversions -image of test tubes on an orange background
    Websites
    HubSpot

    The ultimate guide for using behavioural analytics and A/B testing to optimise website conversions

    Content may be king, but data sits behind the throne and has the king’s ear. You want to be informed by data before you make changes to...

    Posted by Maddy Leslie
    Sales
    Customers

    Why customers buy again: 3 winning tactics for upsell and cross-sell

    Customers are some of your best leads. According to a 2022 HubSpot Blog survey of more than 500 sales professionals, more than 70 percent...

    Posted by Maddy Leslie
    4 must-have assets that marketers should create to support sales activities -man looking at sales asset
    Sales
    Content

    4 must-have assets that marketers should create to support sales activities

    Peter Drucker, ‘the founder of modern management’ said:

    Posted by Maddy Leslie
    slas lead handover - two people solving the sales and marketing puzzle
    Lead generation
    Difference Engine®

    Avoiding the conversion cliff-edge: How SLAs support a successful lead handover

    Service Level Agreements are the secret sauce for ensuring marketing and sales are singing from the same song sheet. Qualifying inbound...

    Posted by Maddy Leslie
    The Articulate brand name sector review: 100 EdTech companies
    Branding
    Brand Strength

    The Articulate brand name sector review: 100 EdTech companies

    ‘Great companies make meaning. A company has a name, but its people give it meaning.’ — Richard Pascale, author and business advisor ...

    Posted by Maddy Leslie
    Difference Engine An Articulate Marketing Guide
    Difference Engine®

    Get our 5-star book for marketers: ‘The Difference Engine’

    ‘ChatGPT has fuelled my love for writing and being a writer […] I see what AI generates and it makes me want to write better, more...

    Posted by Maddy Leslie
    Articulate Marketing is accredited IIP’s We Invest In People Gold! Image of a woman holding up a trophy
    Company Culture
    Investors in People

    Articulate Marketing is accredited IIP’s We Invest In People Gold!

    We're thrilled to announce that Articulate Marketing has achieved the prestigious Investors in People (IIP) Gold accreditation. Only around...

    Posted by Maddy Leslie
    Company Culture
    B Corp

    2024 Impact Report: Award-winning initiatives for People and Planet

    A recent Guardian article found that most top climate scientists expect global heating to blast past the 1.5C Paris Agreement target. ...

    Posted by Maddy Leslie