Articles by Maddy Leslie
A picture worth a thousand words: How to create a design language for your brand
Massimo Vignelli, creator of the ground-breaking Modernist New York subway map, said ‘Good design is a language, not a style.’
14 template ideas for your marketing and sales playbooks
What is a playbook, first of all? A playbook is a set of templates and scripts that you can use for a particular marketing or sales...
10 must-have B2B marketing channels beyond your website
If your CRM platform is the back-end of your tech stack, then marketing channels are the front-end. They are the (primarily) digital...
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What is Customer Relationship Management (CRM) software, and do you need an upgrade?
Customer relationship management software, most commonly referred to as ‘CRM’ software, is a platform for:
5 of the best B2B FinTech websites
Watching the growing market of FinTechs shed the button-down financial services look is as electrifying as Sandy’s transformation at the...
4 steps to identify and fill skills and resources gaps in your business
You need the right skills in your business to deliver on your promises to customers.
Articulate’s 2023 Net Zero review — our progress on ‘Net Zero by 2030’
Last year, we took a stand.
How to craft an employer brand that attracts talented hires
‘Employer branding’ is the very specific work you do to position your business to employees — past, present and (crucially) future.
The future of AI - 7 innovations that prove AI is a force for good
Artificial intelligence has a bit of a reputation. Powerful but flawed. Dangerous, yet overhyped. Collectively, we can’t quite decide if...
5 tips to nail your competitive positioning and product-market fit
The goal here is to accurately position your business and ensure there is a good-sized market for your product. Not too competitive, not...