Articulate Marketing Blog

How we keep the personal touch in our remote sales process
Sales

How we keep the personal touch in our remote sales process

'Sales is no longer a firm handshake, but a meeting of minds.' - Toby Hurst, Lead Consultant at Articulate Marketing.

Posted by Callum Sharp
Double-win for Articulate Marketing at the HubSpot Impact Awards!
HubSpot
HubSpot Impact Award

Double-win for Articulate Marketing at the HubSpot Impact Awards!

Articulate Marketing has been named a winner in the both the Platform Excellence and Platform Migration Excellence categories in HubSpot’s...

Posted by Maddy Leslie
marketing vs branding
Branding
Inbound Marketing

Marketing vs. branding: what’s the difference?

Round one… Marketing vs. branding. Ding ding!

Posted by Maddy Leslie
14 sure-fire ways to screw up your marketing strategy
Strategy
B2B Business

14 sure-fire ways to screw up your marketing strategy

‘Efficiency is doing things right; effectiveness is doing the right things.’ — Peter Drucker, author, management consultant A marketing...

Posted by Matthew Stibbe
Articulate Marketing wins IIP’s Small Employer of the Year Award 2022
Brand Recognition
Investors in People

Articulate Marketing wins IIP’s Small Employer of the Year Award 2022

Yes, it’s true. Articulate Marketing has won Small Employer of the Year at The Investors in People Awards 2022.

Posted by Maddy Leslie
How to implement a rebrand strategy (on a shoestring budget)
B2B
Brand Strength

How to implement a rebrand strategy (on a shoestring budget)

‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose...

Posted by Ioana Negulescu
Yippee! You found our hidden website Easter Egg - nice one!
Websites
B2B

3 awesome website Easter Eggs to enhance the B2B customer experience

Remember the first time you typed ‘Do a barrel roll’ into Google? And then you ran to tell all your friends to do the same?

Posted by Maddy Leslie
6 tips to support employee mental health as a remote-working business
Company Culture
B Corp

6 tips to support employee mental health as a remote-working business

Businesses need to pay attention to employee mental health and wellbeing. Especially remote working organisations.

Posted by Matthew Stibbe
How to use Pay-Per-Click Advertising to get more B2B customers
Lead capture

How to use Pay-Per-Click Advertising to get more B2B customers

It’s no secret that at Articulate, we love inbound marketing. Compared with outbound advertising, inbound lead generation strategies are...

Posted by Paul Morton
The ultimate SEO guide for B2B technology companies
SEO

The ultimate SEO guide for B2B technology companies

Every second there are 99,000 searches on Google. That’s 99,000 people in the world with a question or query. That’s 99,000-people looking...

Posted by Callum Sharp