Articulate Marketing Blog
6 questions every CEO needs to ask before approving the marketing budget
Marketing. Arcane magic, accessible only to initiates. Or is it?
12 top tips for B2B tech homepages (as a web designer)
Your homepage is the first port of call for prospective customers. This means it’s your first opportunity to tell them what you do and why...
11 tips for generating content ideas that demonstrate thought leadership
‘The best way to have a good idea is to have a lot of ideas.’ — Linus Pauling, chemist and Nobel Prize winner Today, we offer our best...
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7 ways HealthTech companies can market their services to businesses
A third of organisations increased their budget for wellbeing benefits in 2022.
93 Homeworking business statistics (from credible sources)
Remote work might have taken off because of the pandemic, but evidence shows it’s here to stay. Company attitudes are changing, not to...
What is a Difference Engine? The power of brand differentiation
Now available as a book! Click here to get your copy. ‘Stop apologising! It’s OK if your ideas are different, your goals are big — don’t...
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FACT - These 4 HealthTech competitors have better websites than you
HealthTechs, this is your website wishlist. Gold-standard examples, sifted from the undifferentiated masses. These competitor sites are...
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6 must-read marketing books for Marketing Directors [guest blog]
Marketing is rapidly changing and becoming more dynamic than ever before. That’s why, as a marketing leader, you should learn continuously...
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How medical technology companies can reach these 9 key audiences
As a medical technology company, you want to reach your target audience, right?
5 ways your website can serve as a brand differentiator
Your website helps define your brand. Unlike social media or advertisements, you have unlimited control over the content you place on it,...